What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
Click here to download a detailed guide and free templates for getting started with co-marketing.
What is co-marketing?
Co-marketing can be beneficial for any brand that wants to broaden their audience, increase brand awareness, and offer a new type of content to their audience. It's the process of growing two or more businesses at the same time by
working together to share expertise with, and offer value for, their audiences.
Video. Personalisation. Gen Z. Yawn. Feel like this year’s marketing trend reports didn’t tell you anything new? You’re not mistaken – we’ve heard it all before. 10,000 times before.
While it’s definitely worth keeping yourself abreast of the latest industry news, if there’s one thing I’ve learned from interviewing top marketers on Quuu’s podcast, it’s that successful marketing is based on three key principles:
- Truly understanding your customer
- Creating quality content
- Building relationships
So, if you’re fretting over social media algorithms or losing sleep because you haven’t built a chatbot, relax! It’s really quite simple.
This year on the Quuu blog, I want us to discuss good, solid marketing strategies, rather than passing fads or growth hacks. Strategies that don’t depend on the latest piece of tech, specialist skills or an insane budget. Strategies that I’ve seen real-life brands using for real-life customers.
Strategies like co-marketing. Co-marketing (not to be confused with co-branding) is nothing new, but, based on my own observations, more and more brands are incorporating it into their strategies. However, google ‘guide to co-marketing’ or ‘co-marketing examples’, and there are a disappointing number of up-to-date resources. So, based on my own experience running co-marketing campaigns at Quuu and other brands I’ve been inspired by, I decided to create one.
get your ticket from mrbilit
https://marketiing2000.blogspot.com/2021/02/what-is-co-marketing-guide-to-co.html
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